The younger of two daughters, born to Stephen and Anita Sugden in Bury, she was raised in Radcliffe, Greater Manchester and educated at Coney Green High School.
After leaving school, she worked as a network administrator for Global Telecoms and Technology in Bury.
Deciding to become a model, she paid to have a portfolio of pictures created and then applied to specialist glamour model agency Samantha Bond in London. Presently signed to Girl Management, she has since appeared on numerous occasions on Page 3 of The Sun newspaper – for the first time in August 2006 – and also in magazines such as Maxim, Loaded, Zoo and Nuts.
In 2008, she appeared in the BBC documentary series Glamour Girls. Sugden is a keen DJ.
In 2011, Sugden appeared as a “Forest Woman” in the Danny McBride fantasy film Your Highness. On 15 August 2012, Sugden entered the Celebrity Big Brother 10 house, alongside Julie Goodyear, Cheryl Fergison, The Situation, and Julian Clary. She was evicted on 29 August 2012.
More recently, Sugden appeared in Top Dog the Movie, directed by Martin Kemp.
Working as a main ambassador for Male Cancer Awareness Charity (MCAC), Rhian appeared as herself in an online video directed by Rankin, which hit over 8 million views.
Sugden appears in the Hot Shots Calendar 2014.
Sugden volunteers at an abandoned animal sanctuary in Manchester and is claimed to be a huge animal lover, owning over a handful of pets.